GEO Readiness Check

Do you write your company and service names the same way on every channel?

Settle on one form for everything down to spacing, spelling and branch names, and use it identically on your website, maps and social media.

Does the first screen of your website say "who does what, for whom" in one sentence?

Put a one-sentence introduction with your industry, area and audience under the first-screen headline. It's the kind of sentence AI likes to quote as is.

Do the address, contact details and opening hours on Google Business Profile, social media and directories match your website?

Compare the information channel by channel and fix the differences. If the information differs, AI may give out wrong details.

Is there a page or paragraph explaining how you differ from competitors?

When AI answers comparison questions, it relies on text that explains differences. Write down your strengths and target customers concretely.

Does your robots.txt leave AI crawlers such as GPTBot and ClaudeBot unblocked?

Add lines to robots.txt that allow AI crawlers, or delete the lines that block them.

Is your key information in text rather than images?

Write important information such as prices, treatments and services as body text, not inside images.

Have you created a sitemap.xml and submitted it to search engines?

Create a sitemap.xml and submit it to Google Search Console and Bing Webmaster Tools.

Does each page have one H1 that states the question the page answers?

Give each page a single title (H1), written the way customers actually ask.

Have you listed 20 or more questions your customers actually ask?

Collect consultation notes, search terms and sentences people would ask AI, and build a question list. It's the starting point for all content.

Does each service have its own page?

Don't pile every service onto one page. Give each service its own page.

Does each page answer the question right in its first sentence?

Lead with the conclusion instead of greetings. AI often takes the first sentence straight into its answer.

Is your FAQ filled with real customer questions?

Put questions and answers from real consultations into your FAQ, and add more regularly.

Have you added company information (Organization) structured data?

Mark up your company name, address, contact details, logo and official channel URLs as Organization structured data. You can create it right away with the Schema Markup Generator.

Have you added structured data for your industry (clinic, law office, shop and so on)?

Use the type that fits your industry: MedicalClinic for clinics, LegalService for law offices, LocalBusiness for shops.

Have you added FAQPage structured data to your FAQ?

Mark up the questions and answers shown on screen exactly as they are with FAQPage structured data.

Do you show the author and update date on each article?

Make it visible who wrote it and when it was last changed. It signals accurate, current information.

Is your brand mentioned on other sites, such as articles, blogs and directories?

Keep growing outside mentions through press releases, association and directory listings, and introductions on other blogs. AI recommends brands mentioned across many sources more often.

Is your Google Business Profile well filled in with photos, reviews and service information?

Many customers check businesses on Google Maps. Fill in photos, services and FAQs, and reply to reviews.

Do you ask ChatGPT, Gemini and Claude your core questions and record whether you're mentioned?

Ask each engine your core questions, and record mentions in the answer body and citations in the source list separately.

Do you re-measure every month with the same question list?

If the questions change, you can't compare. Fix the list and measure under the same conditions every month.