Brand Marketing
Brand marketing is designing the reasons customers remember a brand
and choose it again.
MAKE Marketing sums up the core message in one sentence,
and builds a consistent brand experience across the blog, Naver Place, social media and the website.
At a glance
- Who it's for
- Brands preparing a launch or rebrand, offline stores and online brands
- Channels
- Naver blog and Naver Place, Instagram, short-form video, website, product detail pages
- Focus
- A message summed up in one sentence and consistent information across channels
- Measurement
- Search visibility, how AI answers describe the brand, content engagement
Whatever channel they meet you on,
you look like the same brand
We correct information that differs by channel,
and check how AI describes your brand.
Channel information check
We compare the business name and opening hours across Naver Place, Instagram, the website and Google profile.
Core message
We sum up the brand in one sentence and use the same words on every channel.
Brand check in AI
We check whether AI describes your brand in line with your core message.
Sample screen: comparing the business name and opening hours across 4 channels, 2 mismatches are fixed to bring the match rate from 75% to 100%; after the core message is set, we check whether ChatGPT describes Raon Coffee in line with that message.
Sound familiar?
Each channel tells a different story
Brands whose image has blurred because each channel describes them differently
Lots of content, but none of it sticks
Brands that get views but no brand recognition
A launch or rebrand is coming up
Brands that want a brand system in place from the start
AI describes the brand inaccurately
Brands whose AI answers contain errors because information doesn't match across channels
What MAKE Marketing does
Core message
We define the message customers will remember in one sentence, along with tone and manner and visual principles.
Consistent channel information
We keep the brand name, address, signature products and business information identical on every channel. The more consistent the information, the more accurately search engines and AI describe the brand.
Content and ad creatives
We produce blog copy, card news, Instagram comics, short-form video and product detail pages in one tone.
Search and AI visibility design
We analyze the searches and AI questions people use to explore the brand, and build content that answers them.
Refinement from real response
We refine the message based on content engagement and search visibility data.
How we work
Brand diagnosis
We diagnose visibility on each channel and how AI describes the brand.
Brand identity
We define the brand message, tone and manner, and more.
Content production
We produce content and ad creatives that fit the brand's character.
Spread and validation
We refine the message based on response data.
Frequently asked questions
How is brand marketing different from performance marketing?
Performance marketing deals with immediate conversions such as clicks and purchases, while brand marketing creates reasons for customers to remember the brand and come back. MAKE Marketing doesn't split the two; we design ads and content around one message.
Why does consistent channel information matter?
Search engines and AI understand a brand by combining information from many channels. If the name, address or signature products differ from channel to channel, AI answers can include inaccurate information or leave the brand out.
What content do you produce?
We produce Naver blog copy, card news, Instagram comics, short-form video, product detail pages and ad creatives.
Now,
it's time we MAKE you.
Tell us your industry and area,
and the channels where you want to be seen.
We'll start by diagnosing where you're visible today.