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What is Short-form video?

Short-form video is short vertical video of around one minute; Instagram Reels, YouTube Shorts and TikTok are typical examples.

Short-form Video · Marketing Glossary · Updated

If a video doesn't give a reason to keep watching within the first 2–3 seconds, people swipe past, so many open with the conclusion or the key scene.

Speech, captions and description text in a video are used in search, so write key information as text in the description too.

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