What is NAP consistency?

NAP consistency means writing a business's name, address and phone number exactly the same way on every channel.

Name, Address, Phone · Marketing Glossary · Updated

If business details differ slightly across the website, Naver Place, Google Business Profile, social media bios and blog posts, search engines and AI may be unsure whether it is the same business or show wrong information.

Decide on one form for everything down to spacing, English spelling, branch name and floor number, and use it identically on every channel.

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