Place shows the business name, location, opening hours, menu and prices, photos, reviews, description and main keywords. When people search for an area and business type together, the Place list often appears first, which makes it the starting point of marketing for shops, clinics and offices.
The main keywords and description are the core sentences that describe the business, so they are set with both real search terms and the industry's advertising rules in mind.
How MAKE Marketing uses it
MAKE Marketing regularly checks public Place information, compares competitors' keywords and search volume, and drafts main keywords and descriptions.