What is Naver AI Briefing?

Naver AI Briefing is a feature that shows an AI-written summary answer and its sources at the top of Naver's integrated search results.

Naver AI Briefing · Marketing Glossary · Updated

AI Briefing reads documents such as blogs, cafés, Knowledge iN posts and web pages, writes a summary and attaches the documents it relied on as sources. It mainly appears for searches that ask for information, not for every search.

In marketing, you check separately whether your post is cited as a source (citation) and whether your business name appears in the summary (mention).

How MAKE Marketing uses it

In our blog visibility research, MAKE Marketing checks AI Briefing citations and mentions for each search, along with Blog tab and integrated search rankings.

Frequently asked questions

How do I know whether my post appears in AI Briefing?

Search Naver yourself with the keywords and area used in the post, and record whether the post is on a source card and in which position.

Related terms

Further reading

Now,
it's time we MAKE you.

Tell us your industry and area,
and the channels where you want to be seen.
We'll start by diagnosing where you're visible today.