AEO aims to get inside the answer rather than to rank in a list of search results. Source citations in AI answers such as ChatGPT and Gemini, Google's featured snippets and the source cards in Naver AI Briefing are where AEO results show.
Question-style subheadings, a structure that answers in the first sentence, tables and lists, FAQs and structured data are the basic tools of AEO.
How MAKE Marketing uses it
MAKE Marketing checks AEO results by measuring the citation rate across 20 customer questions with MAKE AI, a tool we built ourselves.
Frequently asked questions
Are AEO and SEO the same thing?
No. SEO aims for ranking in the list of search results, and AEO aims to be cited inside the answer. AEO works best on top of good SEO.