SEO is usually split into three parts: technical (crawling, speed, structure), content (answers that match search intent) and outside signals (links and mentions). Google collects pages with a crawler called Googlebot, and Naver with one called Yeti.
Even as AI search grows, AI still reads web pages to answer, so SEO is the foundation of AEO and GEO.
How MAKE Marketing uses it
MAKE Marketing scores SEO, AEO and GEO with the MAKE AI website audit, and lists what to fix together with code ready to paste in.
Frequently asked questions
Is SEO different for Naver and Google?
The basic principles are the same, but Naver shows many documents from its own services such as blogs and cafés, and Naver Place carries a lot of weight, so you need blog management and Place management together.