GEO deals with whether a brand appears in the body of generative AI answers and whether it is described with the right information. AI builds answers from many web documents, so brand information spread across Naver Place, social media and outside articles, not just the website, has to match.
It is easy to confuse with geo-targeting, which refers to location. In marketing, GEO used alongside AEO means generative engine optimization.
How MAKE Marketing uses it
MAKE Marketing compares each engine's mention rate with the same questions every round, and when AI describes a brand wrongly, we start by fixing the channel information that caused it.
Frequently asked questions
How do you measure GEO results?
Decide on the questions customers actually ask, put them to each engine, and record the share of answers that mention the brand (mention rate) and whether the description is accurate.