Law Firm Marketing
Korean companies and individuals with legal issues abroad search and ask AI in Korean first.
MAKE Marketing plans Korean columns and Q&A that answer the questions Korean clients actually ask,
and makes your firm show up first on your Korean website and in AI answers.
At a glance
- Who it's for
- Law firms abroad that want Korean companies and Korean individuals as clients
- Channels
- Korean columns and Q&A (blog and website), Naver search, Korean-language ChatGPT and Gemini answers
- Principles
- Written without guaranteed wins or superlatives; checked against your jurisdiction's lawyer advertising rules and platform policies
- Measurement
- Korean search visibility and mentions of your firm in AI answers measured each round with MAKE AI
From a Korean client's question
to your firm's Korean column
We find the questions Korean clients ask in Korean and answer them in columns,
then check wording standards and Korean-language AI answers too.
Finding Korean client questions
We pick the questions to cover in columns from Korean search volume and consultation inquiries.
Expression review
We find expressions like guaranteed wins and superlatives and rewrite them as information.
Checking Korean AI answers
We check whether AI mentions your firm and cites the column for questions in Korean.
Sample screen: monthly search volume for Korean questions about setting up companies and inheritance in Japan is compared to pick column topics, expressions like "100% win rate" are rewritten as information, and then we check whether ChatGPT mentions Haeon Law Office and cites the column in its Korean answer.
Sound familiar?
You want more Korean clients
Firms that want to handle Korean companies' local entities and investments, or local cases involving Koreans
There's little information in Korean
Firms whose practice areas and contact details are hard to find in Korean searches
You don't appear in Korean-language AI answers
Firms not mentioned when someone asks "lawyer for setting up a company in Japan" in Korean
You're unsure about wording rules
Firms that need to check whether Korean promotional copy fits their jurisdiction's advertising rules
What MAKE Marketing does
Korean columns and Q&A
We analyze the local legal questions Korean companies and individuals ask in Korean, and plan columns and Q&A that answer in the first sentence. Legal content is reviewed by the attorney in charge before publishing.
Korean website structure
We organize practice areas, people and contact details on Korean pages, with an FAQ and structured data.
Korean AI answer measurement
We measure whether ChatGPT, Gemini and Claude mention and cite your firm for questions asked in Korean, and analyze the sites cited instead.
Naver search visibility
We publish blog posts for the keywords Korean clients search on Naver and check their rankings.
Expression review
We remove expressions like win rates, "the best" and guarantees, and check that the copy fits your jurisdiction's lawyer advertising rules and platform policies.
How we work
Diagnosis
We diagnose how your firm appears in Korean search and AI answers.
Question design
We organize Korean clients' questions by field, such as company setup, investment, inheritance and visas.
Execution
We run Korean columns, Q&A and the website with wording review built in.
Report
We summarize and share changes in Korean visibility and AI mentions.
Frequently asked questions
Can you take on a law firm outside Korea?
Yes. MAKE Marketing in Korea runs the Korean content and search and AI visibility aimed at Korean clients. Legal content is published after the firm reviews it.
Which fields work best?
We start with fields Korean clients ask about a lot in Korean, such as local company setup, investment and labor for Korean companies, and local inheritance, real estate and visas for Korean individuals.
Who writes the columns?
MAKE Marketing handles question analysis and the Korean first draft, and legal content is reviewed by the attorney in charge before publishing.
Now,
it's time we MAKE you.
Tell us your industry and area,
and the channels where you want to be seen.
We'll start by diagnosing where you're visible today.