Localization goes beyond translating content into another language: it adapts the content to the words, notation, culture and contact habits of people in that country.
Even for the same service, people search with different words in each country. Japanese customers looking for cosmetic treatments often use 美容皮膚科, and Taiwanese customers 醫美.
Local customers trust you enough to inquire only when price notation, date formats, messaging apps (such as LINE in Japan and Taiwan) and even politeness levels are adapted.
