Informational searches look for knowledge, like "types of acne scars"; navigational searches look for a specific site; transactional searches look to act, like "book a dermatologist in Haeundae"; and comparison searches look for information to choose with, like "laser toning vs. pico toning."
Even on the same topic, answering in the format that matches the intent (an explainer, a comparison table, a booking page) makes a page more likely to be used in search results and AI answers.
