What is Long-tail keyword?

A long-tail keyword is a longer search with low volume but a specific meaning.

Long-tail Keyword · Marketing Glossary · Updated

Searches with an area, situation or purpose attached, such as "Haeundae acne scar treatment time" instead of "dermatologist," are long-tail keywords. Each one has low volume, but there is less competition and the people searching know what they want, so they turn into inquiries more easily.

Questions put to AI are mostly long sentences, so organizing long-tail questions is important in AEO too.

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