What is A/B test?
An A/B test is an experiment that shows two versions to separate groups and compares which performs better.
A/B Test · Marketing Glossary · Updated
Change only one thing at a time, such as ad copy, image, landing page headline or button text, so you know what made the difference.
With too small a sample, a chance difference can be mistaken for a result, so decide only after enough impressions and time.
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