What is CPC?
CPC (cost per click) is the average cost of one ad click, or an ad billing model where you pay only when someone clicks.
Cost Per Click · Marketing Glossary · Updated
Naver Power Link and Google search ads are typical CPC models. The more competitive the keyword, the higher the CPC.
A low CPC means nothing without conversions, so look at it together with CPA.
Formula
CPC = ad spend ÷ clicks
Sample If KRW 300,000 in ad spend brought 600 clicks, CPC is KRW 500.
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