Banned medical advertising expressions are the advertising content prohibited by Article 56 of Korea's Medical Service Act, typically patient treatment stories, guaranteed results, comparisons with other clinics and unfounded exaggeration.
"The best," "the first," "painless," "no side effects," "100% satisfaction," patient reviews and before-and-after photos are expressions that often get flagged in copy. Posts on a clinic's blog, social media and website can also count as medical advertising depending on the content.
Banned expressions are rewritten as information. For example, instead of "painless treatment," write "we explain pain and possible side effects in a consultation before treatment."
How MAKE Marketing uses it
MAKE Marketing reviews copy and image text against Article 56 of the Medical Service Act before publishing.
